New Enterprise Zone - Heathfield Agricultural Show

Spotlight on new businesses

The Show is proud to champion new local businesses. The New Enterprise Zone has given more than 125 local startups the opportunity to showcase their products and services with a free 3m x 3m trade stand.

Free trade space for your new business

The Heathfield Agricultural Show has been a celebration of agriculture and business in our area for many years, the 2026 Show will be the Show’s 79th anniversary.

Once again, we will be offering new businesses the opportunity to take up a free 3m x 3m pitch at the Show on Saturday 23 May 2026 as part of the New Enterprise Zone. You will need to provide your own cover/gazebo if required.

As well as having a trade stand on the day, giving you a shop window to our thousands of visitors, you will also form part of our promotional campaign.

This is an amazing opportunity for new businesses. The New Enterprise Zone has been an integral part of the Show for over many years, during which time over 125 new businesses have taken up the offer to promote their businesses for free by attending the Show. Many of these businesses still attend the Show and have a trade stand presence.

The terms for businesses that want to apply are:

You must be a recent set up business.
You must be trading in the Heathfield Show area (please contact us if you require clarification).
You must not have had a stall at the Show with this business before.
You must have public liability insurance for the day of the 23 May 2026.
If your business is alcohol related you will need to apply for a TENs license from Wealden District Council for the day. You will not be able to sell your products for consumption on the showground but can offer tasters and sell for consumption at home.
If you are a food producer, you will be unable to sell your products on the day. You can, however, give away free samples and take orders.
All candidates will need to attend an interview. A judging panel will decide who will be offered a space.
Advertising your presence at the Heathfield Show via your usual promotional channels will be an important part of your campaign. The judges will be looking for your ideas, so please make sure you include details of this in your application.

For a full list of all the terms and conditions for having a trade stand at the Heathfield Agricultural Show please visit the Trade Stand area of our website.

Not sure if you live in the Heathfield area or have any questions before you apply? Please email Tracy, the Show Coordinator at: secretary@heathfieldshow.org

Application form

Please provide us with your details and you will be entered into the competition for a free 3m x 3m pitch.

Please submit your application by Friday, 6th February 2026.

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Register your interest

Your name*

Company*

Address*

Phone*

Email*

1. When did you launch your business?*

2. Please tell us about your business.*

3. Tell us how it would benefit your business by being at the Heathfield Agricultural Show?*

4. Do you have a business website? Please include details here including social media links.*

5. How would you make yourself stand out at the Show?*

6. What will be your main activity on the day i.e. Sales, advertising and promotion, games etc.*

7. How will you promote the fact you are at the Heathfield Show to your networks/friends and family?*

Please confirm the following:*

I can show copies of my Public/Product Liability Cert.

Please confirm the following:*

If I am a food business, I can show copies of Food Hygiene Certificates.

Please confirm the following:*

If I am an alcohol business, I will get a copy of TENs (Temporary Event Notice for Alcohol).

Please confirm the following:*

If successful, I will complete a Risk Assessment Form.

In 2025, six promising local enterprises secured a spot in this popular and sought-after section.

3 Cups Creations

3 Cups Creations is a small business specialising in custom apparel design and print for other small businesses and unique one-off designs. From branded workwear to personalised, bespoke pieces they offer a wide range of styles with no minimum orders. Lucinda’s aim is to help you grow your business visibility and make an impact.

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Arracan Group

Arracan Group are one stop shop for all aspects of operational management support and social media marketing. They assist Sussex/Kent based businesses to operate legally and be visible, with a range of support including Quality, Health, Safety, Environment, HR, Compliance, Fleet Management, ISO 9001/14001, training & social media marketing.

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Liv Cottingham Photography

Liv Cottingham Photography specialises in pet portraiture. Offering bespoke photography sessions for animals and humans, both outdoors and in studio. Presenting clients with beautiful, high quality wall art and albums to cherish memories and showcase their love. Enjoy a fun filled session and create stunning artwork to celebrate your pets.

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Miles Hobden

Miles is a freelance furniture maker passionate about sustainable design and British materials. His project Birch in Britain explores the potential of UK-grown birch for contemporary furniture. At the Show, he showcased handcrafted pieces and sold small items that celebrate local craftsmanship and natural materials.

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Safe Haven

Sophie is a warm, person-centred counsellor providing general and dementia-focused support for adults. She offers a safe, compassionate space for clients to express themselves. Based near Heathfield, she serves surrounding areas with inclusive, accessible sessions and a sliding scale of fees to ensure counselling is available to everyone who needs it.

Wild & Formal

Their polo shirts are made with two key principles in mind, a versatile polo that feels just at home in a fine dining restaurant as they do when you’re working on the next project offering a perfect fit and uncompromising quality every time.

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